For a few years on CNBC, there was a show on called Restaurant Startup. A series of chefs would pitch concepts to a panel of judges, they’d do pop-up restaurants, and a finalist would get investment from the judges.
Famous restauranteur and show judge Joe Bastianich in multiple shows asked the chef contestants “what’s your point of view?” After their answer, he’d say “A restaurant without a point of view is a diner.” He’s saying that if you don’t want to be generic then you need to have something about your food that’s different and that you want to share with the world.
For whatever reason, this really resonated with me. As a marketer, when I’m trying to help educate the market about a product, I’m searching for its point of view. What’s unique about the product and what it’s saying about how it wants to change the world?
I also think about my own point of view. I feel like I have things to say. I feel like I was put on this earth with a calling to big things… to change the world.
I’m in a funny season of life. People have started to look to me for advice as much as I look to others. Of course, I really want to help. It forces me to think about what believe. It forces me to crystallize my point of view.
I’ve thought a lot recently about discipline. I want to create a discipline around sharing more point of view more regularly here on this blog. I need to practice writing. I hope you’ll join me on this journey.
To top it all off, in order to stay relevant, I need to be producing content. As Gary Vaynerchuk says, “Document. Don’t create!”