Whether you like it or not, Donald Trump is the President of the United States. I've been trying to understand his world view, which I call Trumpism.

Truth Doesn't Matter

The truth doesn't seem to matter anymore. Details don't seem to matter anymore. It's not about what Donald Trump will actually do. It's about how he'll make you feel.

Winning is Everything

It's less about the details and more about winning. Donald Trump wants to make people feel good.

Authoritarian Desires

There's a big difference between the CEO of a business and the President of the United States. First of all, you're not actually in charge. Congress is your boss.  Coming from business, not government, you can see that Trump admires people who can exercise authoritarian control.

Using the Media to Get Attention

It's all about getting the attention of the American people. Donald masterfully uses the media to get it. Donald doesn't hate the media. He loves the media and they love him.

Chaos Management Style

Punish Your Enemies

Never Lets Go of the Campaign

He prefers the campaign. He could go to a rally and have fans cheer him on. It feeds him. So, he's never let it go.


Note updated on May 14, 2017.

(Photo by Mark Taylor)