Sparkling water is so hot right now.

It’s been fascinating to watch as sparkling water has become such a mainstay of American culture over the last few years. According to The NY Times “Sales of domestic sparkling bottled water — not including imports like San Pellegrino — doubled between 2015 and 2017 to $8.5 billion, according to the DrinkTell database.”

This space has gotten so big that Pepsi Co is launching their sparkling water brand Bubly to try and compete with the dominant La Croix.

As I’ve become more health conscious, it’s been a great substitute for sugary soda and it gets me to drink more water, which is always good. I have a fresh 12 pack of La Croix in my fridge.

MoviePass on Recode Media

I’m fascinated by the content and media industry and it’s associated business models. One of my favorite podcasts is Recode Media with Peter  Kafka.

This week he talked to Mitch Lowe with MoviePass about how they’re re-thinking the way that people go see the movies. For those of you not familiar, MoviePass allows you to see a movie every day for $9.95 per month.

It was a fascinating conversation.

It’s interesting to listen to people that don’t necessarily listen to the way that things have been and make the future we all want, which is exactly what MoviePass is doing.  I recommend listening.

 

Inspiring us to dream

Like many others, I watched the launch of SpaceX’s Falcon Heavy rocket. It’s truly amazing to think that within my life time that we could have commercial travel to a real estate within space.

I have such respect for folks like SpaceX CEO Elon Musk that are willing to lay it all on the line to make their dreams a reality. Because Elon’s dreams are so big, its an inspiration to the rest of us. Elon is defining the future and so can we.

Falcon Heavy launches off historic Launch Complex 39A for its first flight.

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David Chang’s Ugly Food on Netflix

I’m really impressed by how chef and Momofuku restauranteur David Chang has been able to build not just a restaurant empire but an audience to push his unique point of view.

That audience has gotten him a show on Netflix, Ugly Delicious. It’s launching later this February. Check out the trailer.

Parallel universes

Sometimes listening to the media today feels stepping into parallel universes. It shows you how REALLY divided we are.

Axios has a fascinating story about the differences between how MSNBC’s Rachel Maddow and Fox New’s Sean Hannity covered the Nunes memo.

It underscores the importance of teaching media literacy. We need to ensure that the next generation is able to successfully parse through all of this.

I want Tesla Solar Panels!

Tesla just announced that they’re going to be making their solar energy products available at 800 Home Depot stores across the United States.

I’m so excited to see Tesla and solar energy becoming more mainstream. We need more energy solutions in the US. The answer is energy alternatives not drilling more oil.

I’d love to add Tesla solar panels to our house with the battery, produce enough of our own electricity, and stop paying the electric company.

When real life feels like House of Cards…

This last week Timothy Egan wrote an excellent column in the New York Times about the deal that you’re making with Donald Trump. It feels too much like House of Cards and it will soon all come tumbling down.

Going into the midterm elections, Trump is offering this deal to his supporters: Say nothing about the lies, the bullying, the accusations of sexual misconduct from more than a dozen women, the undermining of the rule of law, the abdication of basic decency — and in turn he will make you rich.

The Ups and Downs of Bitcoin

I’m fascinated by Bitcoin and crypto currencies. I haven’t invested anything but I know a lot of people that have. Some friends have made some nice financial returns on their investments.

Because the currencies aren’t backed by anything or anyone, you have to be prepared for incredible instability and the potential for BIG losses.