Sparkling water is so hot right now.

It’s been fascinating to watch as sparkling water has become such a mainstay of American culture over the last few years. According to The NY Times “Sales of domestic sparkling bottled water — not including imports like San Pellegrino — doubled between 2015 and 2017 to $8.5 billion, according to the DrinkTell database.”

This space has gotten so big that Pepsi Co is launching their sparkling water brand Bubly to try and compete with the dominant La Croix.

As I’ve become more health conscious, it’s been a great substitute for sugary soda and it gets me to drink more water, which is always good. I have a fresh 12 pack of La Croix in my fridge.

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